Taylor & Henderson – Market Research
Taylor & Henderson are the largest property, legal and financial advisers in the West of Scotland. They have ambitious plans for the future of the property side of the business but wanted to get a better understanding of their customers to guide future activity. They approached RPL to carry out some local market research on their behalf.
We carried out phone interviews with a variety of customers in the local area. These results gave an interesting picture of the elements that people buying and selling houses really value from their estate agent. These results guided a campaign that we then created for Taylor & Henderson, to differentiate them from their competitors in the area and increase market share.