Silk Blooms – Promotional Materials
Silk Blooms are the leading manufacturer of bespoke artificial flowers in the UK. They sell loose stems and arrangements to two major markets; weddings and commercial, with a mix of direct sales and third-party vendors. They supply display flowers to an impressive array of clients including brand owners such as Estee Lauder, Jo Malone, Harrods and Harvey Nichols.
The client wanted to understand the purchasing decisions of buyers in each area and how this collated to their own strengths and use this as a basis for a marketing strategy for the next 3-5 years. We carried out research to identify key trends among target groups, then created a design template that was sent out as an e-newsletter to prospective clients on a seasonal basis.