Opticare Opticians – Market Segmentation
Opticare Opticians Ltd are one of the largest independent opticians in the West of Scotland, with branches throughout Glasgow and Ayrshire. They wanted research carried out that would allow them to segment their customer base and identify what products and services were important to targeted groups.
We carried out research on Opticare’s behalf, using both online research tools and face-to-face questionnaires. The results were then analysed to give an overall picture of glasses and contact lenses buyers and what aspects were most important to them in an optician. We presented Opticare with full reports of the findings and suggestions for activity to guide future strategic planning to grow the business.