ISEW2 – SEO Strategy
I Sew 2 is both a ‘bricks & mortar’ and online retailer, based in East Dunbartonshire. They sell items related to craft and dressmaking, including sewing classes and their e-commerce platform is PrestaShop. The e-commerce site was attracting visitors but did not have a high conversion to basket sales. They also had limited technical capacity and wanted support to solve technical and advertising issues.
RPL solved the technical issues and re-configured PrestaShop. The team were trained on how best to use social media to reach new customers and make engaging content changes. Analytics reports were set up to monitor visitor acquisition, behaviour and conversions to provide useful insights. The site is hosted by RPL with ongoing security and maintenance checks and updates to provide peace of mind.