Investing Well – Social Media Plan
Investing Well are a newly established financial services company helping investors to increase their wealth by developing a goal orientated investment portfolio. They offer Discretionary Fund Management (DFM), which allows customers access to socially responsible fund opportunities. They had recently invested in a new website but needed a site map created to target three identified customer profiles and also a social media strategy to engage with these potential new customers.
Using the insights on that Investing Well has gathered on their target customer profiles we detailed a site map and researched their key goals to assess key words to be used. We then created a full social media plan that profiled target customers, identified the most effective social media platforms to use and gave tailored guidelines on content for each target and each platform.