Barony Centre – Social Media Promotions
The Barony is a Craft and Exhibition Centre created by West Kilbride Community Initiative Ltd as a focal point for Craft Town Scotland and a regional focus for craft and design. In April 2017 they held a key exhibition to showcase the services of The Barony itself as well as the many craft studios in the town, and wanted a social media campaign to promote this event.
Our team started by identifying target audiences for the centre, by analysing visitor statistics, and then went on to identify key words or interests of potential new visitors for use in social media targeting. We then gathered imagery and information for the website, created a full social media plan and published targeted posts for the month leading up to the event.