Saltire Safety Solutions are a company specialising in fire safety, fire safety training, security, and safety signage. The company was established and ran by a father and son team. They have recently undergone some structural changes to the company and had a new growth strategy in place as the son took over company operations.
Brief
Brand refresh and a new suite of marketing materials to support a new growth strategy to target new markets and win new business.
Solution
Brand positioning which focused on the family values and full range of services. A photoshoot and new look, with artwork production across email, marketing materials, and social.
Results
A suite of consistent and professional images, artwork, and materials available at their fingertips, for use in awareness raising and business development activity.