Kilwinning Traders Group

The Kilwinning Traders Group are businesses located within Kilwinning Town Centre. Their aim is to join together and promote the town as a shopping destination to increase footfall from the surrounding areas, specifically Irvine, Stevenson, Saltcoats, Dalry and Beith.

Brief

Creation of a new suite of materials and branding, with a focus on face to face sales, that has a consistent identity and message.

Solution

Insights and inspiration for this design brief were gathered from site visits and over 275 people surveyed.

Results

A brand that draws on the historic loved landmark of the Abbey, is reflective of the town’s businesses and fit for the digital generation.

Kilwinning Traders Group - Branding Materials
Kilwinning Traders Group - Branding Materials
Kilwinning Traders Group - Branding Materials
Kilwinning Traders Group - Shop Signage