For modern business success; being online is important, being found online is fundamental.
A study by Google found that 76% of people who search on their smart phones for something nearby, visit a business within a day. That's the 'Why?' covered, now for the how...
Register Your Business on Google My Business
Note: Google My Business replaced Google Maps and Google Places in 2014
2. Complete your business information
Fill in the details of your business in the panel on the left.
Note: Google likes consistency. It's important to make sure that your Business Name, Address and Phone Number (NAP) are written in the same way across all of your online content.
IE: If your business is located at 3 George Square, don't use 3 George Sq on Google, use a consistent format for all of your contact details.
The category section tells Google which business sector you operate in. Make sure the category you choose accurately fits your business, ask yourself 'Is this the category my customers would put my business under?'.
Note: You have an option to add more categories later on if needed.
Check and confirm
Make sure you are happy your information is accurate, check the box if you agree with the terms and conditions and click continue.
3. Verify your business
Before your business listing is complete you need to verify it. Google will send you a postcard with a 5 digit code to the address you entered earlier. This can take a couple of weeks.
Note: Once the code arrives be sure to verify your business quickly, the code only lasts for 30 days.
What do I do when the Google Postcard Arrives?
Head back to www.google.com/business
On the locations screen you should see your business details in the centre. Click the Enter Verification Code link on the right.
Enter the code in the box provided.
4. Optimize your Google Business Details
Once your business is verified you can manage it by going to www.google.com/business
Choose your business from the centre list
Click the blue edit button to manage your details. This includes your business categories, opening hours, and several other areas. The more information you provide, the better Google will be able to optimize your listing.
How do I add multiple business locations to Google Maps?
If you have multiple business locations, (ie: you own a chain of pubs that serve customers at several locations) you will need to add each of the business addresses manually.
To do this go back to step 1. and repeat this process for each of your business locations.
Note: The names for each of your locations should be consistent. ie: "Harry Corry Ltd." shouldn't have a different name for each location: "Harry Corry Glasgow", "Harry Corry Braehead" etc. Each location would just be "Harry Corry Ltd".
Each location should also have atleast 1 category in common in their Google Business details. Harry Corry have "Home Goods Store" as their category for each location.
And that's it! You're done.
Thanks for reading our most recent how-to guide, we will be adding more articles soon to help you optimize your business's Google presence.
If you have any comments or questions feel free to get in touch, we'd love to hear from you.