SEO Domain Name Tips
In times past search engines placed more emphasis on domain names. If you had a name like fluffy-pancakes-glasgow.co.uk you were more likely to rank for those terms. These days the value of keyword rich domains has decreased as search engine algorithms have become better a understanding the content of websites.
Ultimately, if your domain is meaningful to your target audience it will be meaningful to search engines.
Here are a few helpful SEO tips for choosing an SEO domain name:
Choose a domain that ‘rolls of the tongue’ if you can. It should be easily remembered. Strive for shorter, simpler words that are easy to pronounce.
The longer and more complicated a domain name the harder it is to remember, and the more likely it will be for typos and errors to creep in while your target audience types it in.
Use words that are familiar to your target audience, avoid terms that are spelt one way but sound completely different when spoken. ie: whetterskneadingdough1963.com
If you have to spell it out for people, it’s best to avoid it.
Choose a domain that is relevant to your business and your target audience. Unless you have a well established brand, we recommend choosing a domain name that includes who you are and what you do.
Use terminology that your target audience will understand, your domain name should be tied to the overall purpose of your website.