Dental Practice Ayrshire

RPL was approached by Truss Dental, a relatively new practice within Irvine, Ayrshire, that provides a wide range of NHS and cosmetic dental services. The practice owner and senior management team had spent five years establishing a core customer base in the area and were at the next stage of the practice's development. Truss wanted a clear marketing plan that was presented to them in such a way that roles and responsibilities in delivering any tasks were manageable and easy to follow.

Clear Marketing Action Plan

In this one off project RPL were able to produce a list of core marketing goals, broken down into sets of measurable objectives. This was based on data and evidence that had been gathered through three research tasks including:

  • Patient telephone interviews and buying data analysis.
  • Research into local population and competitor analysis
  • Strategy workshop with the management team

Truss were able to then gain an overview of what was most important and prioritise tasks to increase the likelihood of marketing being successful within the practice.