Ayrshire Solicitor, Finance & Estate Agency

Taylor and Henderson are North Ayrshire's largest firm of Solicitors and Estate Agents with offices within the Ayrshire towns of Saltcoats, West Kilbride, Irvine, Kilwinning and Largs.

Until August 2016, Practice Manager Yvonne Cook had the additional responsibility of marketing their services and worked with other Senior Managers and Partners to produce marketing collateral and manage their digital content.

External factors such as traditional models of house selling being disrupted by online estate agencies and a long-term decline in the volume of house moves, had led to increased pressure on Yvonne’s time to increase marketing efforts and redefine their message in a way that could steal market share.

As a result, RPL Marketing were engaged as their outsourced marketing company, to bring in the marketing expertise to research and establish their unique positioning and produce and manage the marketing activity to support it for an initial 3 months project.

Communication Strategy & Marketing Management

A dedicated Marketing Manager was appointed to provide Yvonne with experienced marketing support and create their communications strategy with supporting marketing materials.

A scope of works was produced which detailed RPL’s approach and agree the fixed number of days and end date for the work to be complete. This included support from our in-house team of specialists for elements of the project such as design.

Since the completion of the initial project, RPL Marketing have continued to work with Yvonne and the team at Taylor and Henderson to provide marketing support as and when they need it. This has included production of a marketing plan for their financial services, advertising, digital strategy and digital design, and a range of image assets.

Our partnership allows Yvonne to focus on the day job, while reaping the benefits of targeted and experienced marketing support from a company that understand what they are trying to achieve.