Retailer & Distributor East Dunbartonshire

Silk Blooms are the leading manufacturer of bespoke artificial flowers in the UK. They sell loose stems and arrangements to two major markets; weddings and commercial, with a mix of direct sales and third-party vendors. They supply display flowers to an impressive array of clients including brand owners such as Estee Lauder, Jo Malone, Harrods and Harvey Nichols.

Consumer Research & E-News Design

The client wanted to understand the purchasing decisions of buyers in each area, how this related to their own strengths and use this as a basis for a marketing strategy for the next 3-5 years. RPL Marketing's solution was to conduct customer interviews, research the market size scale and opportunities, before making recommendations on where Silk Blooms should focus their resources. This included production of e-news and targeting of sectors and locations. A template e-news design and calendar were produced.