Marketing in Transport

Shuttle Buses is a family run business and is a large employer within North Ayrshire with 50 employees. They provide coach and bus hire and have an excellent reputation for the quality of their buses and drivers, which helps to set them apart from their competitors in a crowded market.

They wanted to increase their capability to target new customers with a compelling brand and awareness of their service offer, particularly to generate growth in the Shuttle Coaches area of the business.

Fresh Marketing Strategy

RPL Marketing Manager Pamela Stewart worked with the Commercial Director over a 5-month period to complete a fresh marketing strategy and develop their marketing capability while coaching him through the process of research and analysis.

After this stage the RPL support team including, Marketing Manager, Designer and Digital Manager undertook several tasks to deliver new vehicle livery, social media management and advertising.