CPR (Scotland) Ltd are a Resurfacing and Civil Engineering company based in West Dunbartonshire. RPL Marketing were appointed as their outsourced marketing support in 2012.
CPR held a framework agreement with Network Rail’s Scotland Route and wanted to leverage this and their core strengths to win supplier status with the primary road and rail contractors in the UK.
An ambitious growth strategy was put in place that included creation of a separate Resurfacing and Civil Engineering Divisions and a talent development program for senior management in parallel with an Apprenticeship program.
RPL Marketing developed a strategy for growth with new communications and a fully integrated marketing plan that showcased CPR’s credentials as a qualified and experienced road and rail contractor.
We identified and targeted Primary Contractors and Public Sector organisations and produced the collateral to reach them both on and offline. We fully create and manage all web content, SEO, SEM, social media, print, signage, events and direct mail.
Since 2012 CPR have transformed their business to include major players such as Morgan Sindall, Balfour Beatty, Laing O’Rourke, Carillion, and added Network Rail LNE route as a Framework Agreement.